I am an introvert entrepreneur. I’ve grown my company to $57k/month in revenue, all while being myself.

  • I don’t network. It’s too painful for me.
  • I don’t pursue public speaking. That would drain me.
  • At a certain point in my company’s growth, I hired a team. But, I LOVE working alone.

My Life Wasn’t Always This Peaceful

I started out with a degree in computer science and took a corporate job. I cared about doing a good job and had the ability to communicate well, so I kept getting promoted to new leadership roles. I became more and more visible with each successful promotion.

Like most people, I suppose, I liked “doing well” and getting rewarded for it. But, after years of this, I found it more and more difficult just getting myself to work each day. I knew I no longer had a passion for the solutions we were creating for our clients. But, what I didn’t know was that I was becoming more and more drained by being around people for so many hours each day.

In her book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, Susan Cain shares that many of us are closet introverts, fooling even ourselves, until some life event jolts us into owning who we are.  When I read that, I flashed back on my corporate career and the move to self-employment.

When I finally left the corporate world and went into business for myself, the idea of being in an office with others was one of the most repulsive thoughts imaginable. As I started growing my new company I basically cordoned myself off from an office environment for five years straight.

Several years into my business, as my team grew to a certain size, I did get an office. And, we still have one today. However, we meet in the office only two days per week, and – even then – we aren’t all there for the entire day.

We have some time face to face, but mostly, we work at home.

This is perfect for me. It seems to work for my team, too.

Introverts Make Excellent Entrepreneurs

entrepreneur-introvertIntroverts, by our nature, bring a lot to the table of entrepreneurship. We can focus for long periods of time and analyze situations to better understand what is needed. While others may jump at ideas before thinking them through, we often have well-laid plans before we embark on a project

Introverts tend to be very observant. We often see opportunities, challenges, and risks that others don’t. As entrepreneurs, this can give us an edge.

We tend to listen to our customers and then act on what they tell us. Listening well is something more businesses could benefit from.

And, finally, because we don’t crave the limelight, we tend to support our team’s success more than worrying about taking credit for ourselves. We have a quiet, focused leadership style that often brings calm to an organization.

But, what about marketing a business?  Surely, this is harder for an introvert?

Maybe yes and maybe no.

Download The Introvert Marketing Funnel Guide!

Do You Really Need to “Put Yourself Out There” to be Successful?

I have a mentor who I love and respect. He is a master at presenting; a master at sales.

He tells me…

“Do Facebook Live broadcasts every day, and grow your following!”

Well, I’d rather poke my eyes out with a sharp stick than do daily live videos. I am not doing it!

So, how did I become successful at marketing as an introvert?

My business, thus far, has grown based on content marketing:

  1. I write. Or, if I’m in a time crunch, I tell my team what I want written for me.
  2. People come to my website.
  3. The content they read resonates with them.
  4. Eventually, they buy things.

I also do a webinar once a month. But, this type of presentation has become easy for me as an introvert.

During my webinars, I’m sitting in a room by myself, safe behind a computer screen. I am passionate about what I’m teaching so it’s easy to talk about it. And… I do the presentation, first, then I take questions. I do not have to work to keep a conversation going (thank God)!

(By the way, my clients are other introverts who are also in business for themselves. And, my approach has worked for them, too.)

Can You Make It as an Introvert Entrepreneur?

While there may be an “extrovert ideal” at play in business, you do not have to be extroverted to be successful. Especially if you utilize online marketing to build your business.

You do not have to be a charismatic leader to be successful. You do not have to possess the gifts of gab and networking to form relationships with others. And, you do not have to transform yourself into an extrovert to be successful!

Instead, you can get your ideas out in the world and grow your business via written content marketing.

If you market yourself strategically, you will get in front of your potential customers. If you’re providing them value, they won’t care that your message is in written form rather than a video or delivered as a live presentation from a stage.

Will it help to be a little more extroverted at certain times in your business life? Yes, it will. Sometimes it helps to be a pretend extrovert.

However, know this: You can go a long, long way as an introvert entrepreneur before you need to worry about branching out and occasionally wearing an extrovert mask. I’ll talk more about what I call, “extrovert moments” in an upcoming blog post.

For now, just get started doing what you do best.

Your introversion can be the quiet strength that propels your business forward.

Trust me on this.

Download The Introvert Marketing Funnel Guide!