Using Content Upgrades & Lead Magnets to Grow Your Followers
Building followers is one of the most challenging aspects businesses face online. Maintaining a blog with compelling, optimized content and sharing through social media is a great start. But, that isn’t always enough to keep your audience’s attention and turn them into a follower. Consumers are exposed to thousands of advertisements and media options every day, but they only click on and engage with a tiny fraction of them – often visiting websites they have already chosen to follow or subscribe to in the past. So, once you bring visitors to your site with a great blog post and strategic social media promotion, how can you keep them coming back?
By offering content upgrades or a premium asset, such as a free report, quiz, or other incentive, you can build your email list, connect with potential customers over time, and establishing yourself as a valuable resource and a trusted voice in your industry.
What is a Content Upgrade?
Content upgrades are pieces of supplemental content tailored to specific pages or posts on your website. By offering readers something they can take away from the post after leaving your website—a handout, template, or other resource—you entice them to sign up for your newsletter and establish yourself as an authority in your industry.
You can increase site visitors, build customer leads, and foster a connection with your audience. And they’re included in each of our monthly content creation and promotion packages.
Content upgrades could include:
- Cheat sheets
- Lists of resources
- Productivity templates
- Bonus content or “revealing” additional information
- Offering your blog post as a PDF
Using Content Cakewalk to create content upgrades for your blog posts can help build customer leads and establish rapport with potential clients and customers. But, what if you are looking for a larger resource or asset that you can use across your whole site? That’s what we like to call a lead magnet, and it’s another important piece of developing a robust, successful online marketing campaign.
What is a Lead Magnet?
A lead magnet is a large piece of premium content designed to convert site visitors into productive customer leads by luring them to sign up for your email list. If a content upgrade is a cupcake, a lead magnet is the cake you buy for a large birthday party. It’s big, it brings people to the table, and it may be the deciding factor that gets new visitors to sign up for your newsletter and follow your content.
In addition to engaging visitors already on your site, lead magnets can be used as promotional tools or part of a sales funnel on social media, giving you a way to reach new customers or clients through the channels where they spend the most time.
A lead magnet should be tailored to your audience, from the topic to the type of premium content you offer. For example, you may offer one of the following:
- Resource guide
- How-to guide
- Study or analysis
- Case study
- Email course
Content Upgrade & Lead Magnet Process with Content Cakewalk
Content Cakewalk makes content upgrades and lead magnet creation easy. During our initial content strategy meeting, we will work with you to develop content upgrades that fit seamlessly into your larger content plan and engage your audience. For our 4-Tier clients, we will also plan our first premium asset—a quarterly lead magnet you can use to promote your site and grow customer leads.
Whether you are already blogging with Content Cakewalk or this is your first visit (welcome!), our detailed, collaborative process and specialized writers, editors, and content strategists make creating an opt-in incentive easy.
- Complete a Client Information Form when you sign up. We use this form to develop a snapshot of your customers/clients and create our premium content recommendations.
- Meet to discuss your audience, content strategy, and content upgrades. If you are a 4-Tier member, we will also plan your premium content and lead magnet.
- We write and create content upgrades to go with select blog posts.
- (4-Tier) We create a lead magnet – including cover design – every three months.
- Watch your email list grow.
“How much does this cost?”
Content upgrades are included in each of our monthly content creation and promotion packages, starting at $997. Lead magnets are included in our 4-Tier plan, starting at $1,997, or can be added on a case-by-case basis. If you wish to increase the number of premium assets you receive in an existing package, we can work with you to incorporate this into your content plan.
“How long will this take?”
Our goal is to help you create and promote premium content in a strategic way that fosters fast and sustainable growth. Content upgrades are included in our 2-Tier and 4-Tier plans and will be completed according to our agreed upon content strategy and schedule. For monthly clients, you’ll see your content upgrade(s) added to your website with the associated post every two to four weeks. Lead magnets (Tier-4) are completed every three months, giving you four premium online marketing assets every year.
“How do I get started?”
If you are ready to add compelling, engaging content upgrades to your site, or if you need help developing a lead magnet or other piece of premium content, Content Cakewalk makes it easy. With well-researched, high-quality content upgrades and opt-in incentives, you can turn site visitors into customer leads. To get started, select your plan below.
If you have questions about content creation and promotion or any of our services, contact us today.
(Refund Policy: Once the services have been performed, no refunds will be provided.)